A letter from a female shoemaker: Why we insist on doing the “difficult but right” thing

Dear Shop Owners:

By the time you read this letter, you’ve likely already compared countless supplier quotes. I know price is indeed important.

But as a factory with 15 years of experience in the footwear industry, we want you to know that the creation of a good shoe involves much more than just a combination of leather and glue.

From selecting and cutting the leather to shaping the upper, we go through [36 processes]. Before shipping, each pair of shoes undergoes [rigorous tensile and abrasion resistance tests].

We are so meticulous because we know that every pair of shoes you sell represents your shop’s reputation. We don’t want you to lose a hard-earned customer because of a single quality issue.

If you agree with the philosophy that “quality equals brand,” you are welcome to [schedule a visit to our production line] to see firsthand how shoes that receive zero negative customer reviews are made.

lixingxieye008@gmail.com +8615167676960
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